This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from eu.flyte.se (the “Site”).

SECTION 1 - PERSONAL INFORMATION WE COLLECT

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information”.

We collect Device Information using the following technologies:

- “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. To change your cookie consent or read more information on cookies, please see our Cookie declaration (https://eu.flyte.se/pages/cookie-declaration). For more information about cookies, and how to disable cookies, visit (http://www.allaboutcookies.org).

- “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.

- “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site.

Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers, Paypal information, email address, and phone number.  We refer to this information as “Order Information”.

Transactions are secure and encrypted, and either we or payment providers store your credit card information. Payments are processed through Stripe which is encrypted through the Payment Card Industry Data Security Standard (PCI-DSS) and ensures the secure handling of credit card information made through our store. Payment information is also governed by Stripe's privacy policy. For more info: Read their Privacy Policy (https://stripe.com/us/privacy/)

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.

SECTION 2 - HOW DO WE USE YOUR PERSONAL INFORMATION?

We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:

- Communicate with you;

- Screen our orders for potential risk or fraud; 

- Email marketing (if applicable): With your permission, we may send you emails about our store, new products and other updates. We use MailChimp (The Rocket Science Group, LLC) as our marketing automation platform. By accepting email marketing, you acknowledge that the information you provide will be transferred to MailChimp for processing in accordance with their Privacy Policy (https://mailchimp.com/legal/privacy/) and Terms (https://mailchimp.com/legal/terms/).

- SUMO Heat Mapping (Sumo Group Inc.). Heat Mapping services are used to display the areas of a page where you most frequently move the mouse or click. These services make it possible to monitor and analyze web traffic and keep track of your behavior. SUMO’s Privacy Policy  (https://help.sumo.com/hc/en-us/articles/218958727-Privacy-Policy)

- Facebook Remarketing (Facebook, Inc.). Facebook Remarketing is a remarketing and behavioral targeting service provided by Facebook, Inc. that connects your activity on our website with the Facebook advertising network. Facebook’s Privacy Policy (https://www.facebook.com/about/privacy/)

- AdWords Remarketing (Google Inc.). AdWords Remarketing is a remarketing and behavioral targeting service provided by Google Inc. that connects your activity on our website with the Adwords advertising network and the Doubleclick Cookie. Google’s Privacy Policy (https://policies.google.com/privacy?hl=en)

- Remarketing through Google Analytics for Display Advertising (Google Inc.). Google Analytics for Display Advertising is a remarketing and behavioral targeting service provided by Google Inc. that connects the tracking activity performed by Google Analytics and its Cookies with the Adwords advertising network and the Doubleclick Cookie. Google’s Privacy Policy (https://policies.google.com/privacy?hl=en)

SECTION 3 - SHARING YOUR PERSONAL INFORMATION

We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store--you can read more about how Shopify uses your Personal Information here: (https://www.shopify.com/legal/privacy). We also use Google Analytics to help us understand how our customers use the Site -- you can read more about how Google uses your Personal Information here: (https://www.google.com/intl/en/policies/privacy/). You can also opt-out of Google Analytics here: (https://tools.google.com/dlpage/gaoptout).

Once you leave our store’s website or are redirected to a third-party website or application, you are no longer governed by this Privacy Policy or our website’s Terms of Service.

SECTION 4 - BEHAVIOURAL ADVERTISING